Job interviews are very important and some people are naturally good at them. Landing an interview is a skill in itself, though, and it is very important that you know how to appeal to the interviewers on paper, so you can get yourself in front of them for a proper interview.
Look into the company and personalise your job application, first and foremost. This will make you stand out straight away and will show that you care about the role and take a genuine interest in it. It is important you tailor your CV as well and don’t just send a generic one out to each employer. Next, look into the skills that are required and make sure these are reflected in your application. Employers will all look for different things, and they will want to know that you have what it takes to do the job before they invite you in to interview.